By Rhonda Phillips

ISBN-10: 0275967980

ISBN-13: 9780275967987

Exceptional groups owning a definitive experience of position, the towns and cities offered during this e-book have created or re-created a method, atmosphere, or personality that transcends the normal and is used because the foundation for group financial improvement. Adapting the belief of idea advertising and marketing, those groups have stumbled on a distinct segment or forte to create group reputation and function a foundation for garnering exterior funding, tourism, and different revenue-generating occasions. This booklet examines using renowned and company tradition, retail institutions, ancient culture, and surrealism in neighborhood notion advertising and profiles examples of groups from a various array of contexts and geographical settings.

Bellows Falls, VT, for example, a once-depressed former milltown has reworked itself to a colourful neighborhood via an arts built-in improvement technique, whereas Austin, MN, the house of Hormel meals, has drawn at the town's company tradition with the hole of a brand new junk mail Museum. Manchester, VT, taking a retail process, has turn into a clothier outlet mecca, and Walnut, IA, the state's vintage urban. Cape may possibly, NJ, has restored its historical homes and effectively advertised itself as a seashore hotel, whereas Holland, MI, exemplifies the surreal process, advertising and marketing itself as a Dutch city. contemplating those and different uniquely advertised groups, this booklet examines the weather worthy for a winning notion business plan to group fiscal development.

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Concept Marketing for Communities: Capitalizing on Underutilized Resources to Generate Growth and Development by Rhonda Phillips

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