By Scott Johnson

ISBN-10: 1785312138

ISBN-13: 9781785312137

this is often the tale of what occurs whilst a soccer membership adjustments in a single day and enthusiasts are left to house the fallout. it's the genuine tale of what occurred from the start to the top of an undesirable rebrand of a proud soccer membership. For a few, it used to be tolerable, for many a step too some distance. Cardiff urban: Rebranded tells how the club's switch from blue, a color the membership had worn for greater than a century, to crimson in the summertime of 2012 triggered absolute and pointless turmoil. Flamboyant proprietor Vincent Tan made the swap in stable religion, to aid the membership crack the Asian industry, yet made the error of now not consulting City's diehard lovers, who have been left to love it or lump it. The rebrand lasted nearly 3 years and this e-book is the tale of what occurred in the course of that interval from a fanatics' standpoint, with first-hand bills from supporters, avid gamers and people concerned with the membership - set opposed to a backdrop of a first-ever merchandising to the most efficient League, and next relegation - from what's the most turbulent sessions in Cardiff City's proud history.

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Cardiff City: Rebranded: Bluebirds and Red Dragons by Scott Johnson


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