By Manal Haddad

ISBN-10: 1483444368

ISBN-13: 9781483444369

an efficient business plan is helping in aligning corporation ambitions to its techniques, increase performance and perk-up revenues and sales. The evolving nature of client wishes and standards within the FMCG implies that businesses this present day need to thoroughly overhaul their present advertising and marketing concepts and make it correct to the present occasions.

This publication will supply certain perception into the deliberating latest shoppers in the direction of FMCG items. The booklet will spotlight the paradigm shift in buyer frame of mind that has created demanding situations and possibilities for the twenty first century businesses. primary concerns, hazards, and demanding situations may be seemed into to supply solutions to the 3 magical questions: what is replaced? find out how to Adapt? and what is Next?

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21st Century Fmcg Consumer Marketing: Creating Customer Value By Putting Consumers At the Heart of Fmcg Marketing Strategy by Manal Haddad


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