By Manal Haddad
This publication will supply certain perception into the deliberating latest shoppers in the direction of FMCG items. The booklet will spotlight the paradigm shift in buyer frame of mind that has created demanding situations and possibilities for the twenty first century businesses. primary concerns, hazards, and demanding situations may be seemed into to supply solutions to the 3 magical questions: what is replaced? find out how to Adapt? and what is Next?
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21st Century Fmcg Consumer Marketing: Creating Customer Value By Putting Consumers At the Heart of Fmcg Marketing Strategy by Manal Haddad
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